Outreach

Recruitment

  • Who should you recruit?
    • All students in the campus community
    • Dedicated, civic-minded, and diverse student leaders
    • Smokers and non-smokers
  • Why should they be involved?
    • To make a difference and save lives
    • To improve leadership skills
    • To gain community action experience
  • How should you recruit?
    • Your webpage and link on all materials: http://www.marylandSTOPS.org/YOURCOALITIONHERE
    • Word of mouth
    • Flyers/posters on campus
    • Newspapers (college and local)
    • Display tables at all campus events
    • College TV spots
    • Brochures
  • Where should you place recruitment materials?
    • All campus activities
    • Health centers
    • Lecture halls and classrooms
    • Computer labs
    • Dining areas
    • Departments, particularly Health and Social Science fields
DOs DON'Ts
Be truthful and honest about S.T.O.P.S. Over-promise and under-deliver
Be persistent with potential members Threaten potential members
Be flexible and try different approaches Manipulate or coerce potential members
Be consistent with on-going recruitment Show frustration that limits communication
Be responsible and represent S.T.O.P.S. Bad mouth the organization or effort

Cessation

  • Who should you provide with information about cessation services?
    • All members of the campus community
    • Students
    • Faculty
    • Staff
    • Community members
  • What should cessation information contain?
    • Free State Quitline information (1-800-QUIT-NOW)
    • Information about cessation counseling/classes in your college and community
    • Information about nicotine replacement therapy and medications for quitting in your college and community
    • Messages that empathize with and encourage smokers
    • Messages that don't scare or threaten smokers
    • Messages that are culturally appropriate and diverse
    • Messages that are tailored to readiness and stage of change1
  • How should you provide cessation information?
    • Use all of the same outlets as you do for recruitment efforts
    • Be present in smoking locations
    • Make collaborations with other organizations and health services on campus and in your community.

1. For more information on Readiness and Stage of Change for tobacco cessation, and other important models, check out http://www.mdquit.org/index.php/models-and-measures/

Meetings

  • Hold coalitions meetings regularly (at least monthly)
  • Advertise your meetings along with all Recruitment and Cessation efforts
  • S.T.O.P.S. is a student initiative: student leaders should run meetings and student attendees should make decisions
  • Define each meeting's purpose, and accomplish those goals
  • Keep track of meeting attendance and post-meeting notes
  • Make meeting notes available to all members (post them on your webpage)

Policy Enforcement

  • Stay up-to-date on your college's and community's tobacco control policies
  • Make your campus policy available to the public (post it on your webpage, policy section, and in your coalition materials)
  • Make connections with enforcement officials from your campus and community
  • Learn about the issues and barriers to policy enforcement, and find out how you can help
  • Discuss policy issues at your meetings and events to learn from the students

Advertisement

  • Before posting cessation, recruitment, and policy materials, know your campus' sign-posting policy
  • Make sure all ads and signs feature up-to-date information
  • Use your resources! Make connections for advertisement materials and ideas around your campus and community. Contact other coalitions and stay up to date on activities. Don't forget your connections in S.T.O.P.S.!
  • Promote! Promote! Promote!
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